Optimising E-Commerce is a focused, 4-hour masterclass designed to help Shopify store owners and e-commerce entrepreneurs unlock growth through smarter strategy, data, and systems. Whether you're just getting started or looking to scale, this session will give you the tools to sell more—with less guesswork.
Using the framework of Strategise, Analyse, and Systemise, we’ll explore how to:
- Strategise for conversion: align your brand, product mix, and customer journey to maximise sales potential.
- Analyse your data: understand where your traffic comes from, what’s converting (and what’s not), and how to use analytics and pixels to stop leaving money on the table.
- Systemise your store: automate key parts of your operations with Shopify apps, email marketing, logistics tools, and customer experience workflows.
We’ll also look at why so many small businesses fail to capitalise on customer data, tracking pixels, and analytics—and how you can avoid those costly mistakes.
Expect a mix of strategic insights, live walk-throughs of key tools, and practical exercises that help you take immediate action. You'll leave with a clearer roadmap, actionable takeaways, and a more profitable approach to running your store.
Join us for this 4-hour intensive masterclass (with a 30-minute intermission), complete with tea, coffee, and catering. The session will finish with informal networking and drinks—your chance to connect with other driven business owners and e-commerce professionals.
If you’re ready to work smarter, not harder—this masterclass is for you.
What To Bring
Please bring a laptop.
Special Instructions
Parking is available out the front of Studio Jagger, and also on Merino Street if needed.